Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features such as cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous..
Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more. To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour.
Why Digital Marketing?
Fields of Digital Marketing
Focus of a Course in Digital Marketing
You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out in the crowd and the struggle to find your dream job will become very easy as you will have a higher hand over others.
EduPristine offers career enhancement course in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical training.
Digital Marketing Careers
There are many other roles or designations in Digital Marketing that depend upon company and their requirements. Some of them are:
The Digital Marketing Manager or Digital Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.
These are the people responsible for those amazing websites that you come across on the internet. The terms web developer and web designer are used interchangeably but the role of web developer is a specific one whereas web designer does a lot of things. As a web developer/designer, you’ll be responsible for designing, coding and modifying websites making it appealing and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web programming is required to get into this role.
As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.
SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.
The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot leads for the company and therefore there is a great demand for PPC professionals. As a PPC/SEM expert you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.
If you think that you can write better than what is already there on the web then you are perfect for this role. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging.
Responsibilities of a content marketer includes creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing you will need an impeccable knowledge of English language along with a lot of creativity.
If you have to define separate role for an Inbound Marketer, his responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing.
An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on execution of that strategy.
Conversion rate optimization is the art of increasing the conversion ratio in each stage of the marketing funnel. The CRO expert can be just another person in the digital marketing team but he/she will work with various people. For example, a CRO expert can help the inbound marketing manager in creating landing pages that convert well.
A CRO Expert uses various tools to achieve higher conversions. Increasing conversion rate is important at each stage of the funnel. The ad copy or the site title should attract more clicks, the visitors should convert into leads, and the leads should convert into paying customers.
Career Growth in Digital Marketing
Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.
However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor.
Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.
Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they have to catchup, there is no other option.
This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs.
Institutes Offering Digital Marketing Courses
Institutes such as Digital Vidya, Digital Academy India, NIIT Digital Marketing, Manipal Global Education Services, SimpliLearn.com, AIMA, EduPristine, Delhi School of Internet Marketing, Edu Kart, Learning Catalyst, Institute of Digital Marketing, Bhartiya Vidya Bhawan, etc. are offering Certificate Courses in Digital Marketing. However, for understanding the crux of Digital Marketing, you need to have a base Degree in either Engineering or Management.
Tips to Make a Career in Digital Marketing
If you are keen in getting into Digital marketing, either as a fresher or if you want to switch to digital marketing, here how you can start:
With a lot of data analysis happening throughout the world, we have entered the era of Big Data! Everything is getting digitized, so why not marketing? Therefore, getting into Digital Marketing is a very lucrative career option today.
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